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How to warm up your new practice email
Email warmup is the process of gradually increasing the volume of emails sent to build a positive sender reputation and avoid ending up in spam. In this post, we provide a how-to guide for warming up your email.
Improve email deliverability with these authentication protocols
Almost every cash-pay practice will rely on emails for business operations, whether it's patient communication, marketing, administrative purposes, or all of the above. As a new practice, making sure your emails reach inboxes instead of spam is crucial. This guide walks you through setting up email authentication protocols step by step to ensure successful delivery.
How to use social media to grow your functional medicine practice
Social media can be a game changer for growing your functional medicine practice. With the right strategy, you can build awareness, connect with your ideal patients, and position yourself as an expert. Below, we share some tips on how to get started.
How to win on local SEO as a functional medicine practice
In this post, we show you how to market your functional medicine practice without spending a dime using Search Engine Optimization (SEO). By ranking at the top on Google when potential patients search for your services, you can fuel the growth of your practice reliably and cheaply.
20+ local marketing ideas to kickstart your hyperlocal patient acquisition strategy
Patient acquisition doesn’t necessarily have to feel hard or take 1000s of hours or dollars. Ask yourself some of the questions below before creating a patient acquisition plan to make sure you’re spending your time as efficiently as possible. The goal is to direct your time, energy, and attention to the highest leverage initiatives. While you can’t know for sure what will and won’t work, you can probably get a decent sense of what’s most likely to land given your ideal patient profile, your personal strengths and preferences, and your practice offering.
Why new practices should focus on local marketing (not paid ads)
When we work with new practices on patient acquisition strategies, we’re often asked about using paid advertising from day one. On its surface, paid ads on sites like Google, Facebook, or Instagram seem like they might make a lot of sense, especially for virtual cash-pay practices and for providers who have licenses in multiple states. However, the reality is that in most cases, paid advertising is not a reliable way to acquire patients early on.