Looking to grow your patient base and connect with your community? In this episode, we walk through 20+ powerful local marketing ideas to kickstart your hyperlocal patient acquisition strategy.

Whether you're just starting out or looking to strengthen your presence, these actionable tips will help you target patients right in your neighborhood. From optimizing your Google My Business listing to starting a hotline to leveraging local events, we’ve got strategies to boost your visibility and attract more patients to your practice.

Whether you're just starting out or looking to grow your client base, knowing where to allocate your marketing time and budget can be a game-changer.

In this episode, we dive into one of the most common dilemmas for new practices—should you invest in paid ads or focus on local marketing strategies? We break down the pros and cons of both approaches, sharing insights on cost, reach, effectiveness, and long-term benefits.

Cash-pay providers and clinician entrepreneurs, this episode is for you!

Learn how to select, onboard, and collaborate with compounding pharmacies, including considerations like inventory, cost, patient & provider experience, and the 20+ questions we recommend every clinician ask when considering a compounding pharmacy partner.

Our guest today is Diana Page, neurology nurse practitioner, burnout recovery expert, and entrepreneur. Diana founded Selfcare Catalyst in November 2019 — a business dedicated to nurse burnout recovery coaching and nurse wellbeing.

In today’s conversation, we discuss Diana’s own experiences as a nurse and NP and her advice for clinicians struggling with boundary setting, career clarity, anxiety or feelings of overwhelm, and more broadly, their sense of purpose or self.

Our guest today is Hannah Lowe, a family nurse practitioner, registered dietitian, and technologist. Hannah has been a nurse practitioner for the past 10 years, and has worked across diverse settings including a health system, a retail health clinic, a private primary care practice, and most recently, a health technology company. In this conversation, we discuss Hannah’s unique career path, her experience as a clinician leader in health technology, and her advice for nurse practitioners considering a similar transition.

Our guest today is Karen Yeboah-Norment. Karen is a dual board-certified family and psychiatric nurse practitioner and the founder of Pearls for NPs, an education platform that allows clinicians to increase their confidence and succeed in practice. In today’s conversation, we discuss Karen’s experience as a psychiatric and family NP, her entrepreneurial path, and much more.

Our guest today is Roshini Singh. Roshini is the founder of 365 Wellness, a direct primary care practice providing mobile medical services in South Florida. In this conversation, we discuss Roshini’s experience as a direct primary care provider, business owner, and her tips for other clinicians considering a similar path.

Our guest today is Dr. John Barrett. Dr. Barrett is an emergency medicine nurse practitioner, an ultrasound scholar, and an educator at the University of Pennsylvania. In today’s conversation, we discuss Dr. Barrett’s career path from firefighter to NP to ultrasound scholar, his day-to-day in different roles, and his tips for other NPs.

Our guest today is April Fogg. April is a primary care nurse practitioner at an NP-led direct primary care practice, a business owner in medical aesthetics, and a social media expert on her TikTok account, which has more than 70,000 followers. In this episode, we discuss April’s career path, her love for primary care, her daily routines, her experience building a TikTok following, and much more.

Our guest today is Debbie Foley. Debbie has been a pediatric nurse for 38 years and a pediatric NP for 30. She worked at the Children's Hospital of Philadelphia and two different private practices before shifting to school nursing. For the past 22 years, she has worked at a PK-12 independent school as a nurse practitioner, coordinator of health services, and, most recently, administrator. In this episode, we discuss her rich clinical career, her approach to patient care and work, and her clinical tips from years of experience.

Our guest today is Dr. Veronica Sampayo. Dr. V is a nurse practitioner whose mission is to help nurses and NPs elevate their careers. She is tackling this lofty goal through her business The Clinician Life, which offers nurses and NPs professional development tools, templates, coaching, community, and more. In this episode, we discuss Dr. V’s clinical and management journey, experience starting a business, and advice for NPs.

Our guest today is Amanda Guarniere. Amanda is a nurse practitioner, founder of The Résumé RX, and senior sales manager at Collaborating Docs. In this episode, we discuss Amanda’s time in various clinical settings, process for building The Résumé RX, journey to Collaborating Docs, and tips for identifying your superpower.

Our guest today is Dr. Setare Taabodi. Setare is a holistic nurse practitioner and founder of Star Health and Wellness, where she helps clients reverse chronic health conditions. In this episode, we discuss Dr. Setare’s unique approach to patient care, wisdom for clinicians interested in integrative medicine, tips for social media, and more.

Our guest today is Josie Tate. Josie is a nurse practitioner with a clinical focus on geriatric health, and also the founder of Clincepts, where she helps NPs get and stay happily hired. In this episode, we discuss Josie’s experience starting a business, her work in skilled nursing facilities, and her advice for NPs from both a clinical and career strategy perspective.

Our guest today is Melanie Kavaler, a nursing student at Columbia University in her first year of an accelerated MDE-DNP program. In this episode, we discuss Melanie’s decision to shift from pre-med to nursing, her experiences in the program so far, and how she plans to use her education and training looking forward.

Our guest today is Eileen Sandifer, a pediatric NP who has worked at the same private practice for the past 20 years. She loves to teach and has served as a clinical preceptor for many NP students. In this episode, we discuss Eileen’s experience and personal growth as an NP in pediatric private practice, her clinical tips for treating children and adolescents based on 20+ years of experience, and her advice for NPs more broadly.

Our guest today is Tranise Goodlow, a DNP who listeners may know as Dr. G The NP (@drgthenp on Instagram). Dr. G is an exceptional teacher, and it shows in today's episode. Tune in to learn about everything from treating cardiomyopathy to reading EKGs to starting a business as an NP.

Elizabeth holds a DNP/PhD in nursing and is an Integrative Health coach and business owner at Flower Power Health. In this episode, we discuss Elizabeth’s varied career path, insurance-free practice, entrepreneurship, and the fuzzy line between health coaching and primary care.

Tune in every week to hear the stories of and insights from NPs.