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Which medications and supplements does Peter Attia, MD take for longevity?
In this post, we discuss Peter Attia’s framework for longevity, the medications and supplements he personally takes, and why he doesn’t recommend the increasingly popular NAD.
How to find high-performance activewear, minus the forever chemicals
Over the past two years, health-conscious consumers have begun to pay attention to minimizing their exposure to “forever chemicals." These chemicals, which accumulate in our bodies over time, have been linked to impaired reproductive health, greater risk of cancer, and altered immune response.
In this article, we provide an overview of fabrics and forever chemicals, offer tips for limiting your exposure, and provide insight on common activewear brands.
Unexpected signs of menopause: what you need to know
Many women will experience bothersome, yet preventable, symptoms in the months and years leading up to menopause—a period referred to as “the menopausal transition” or perimenopause. In this post, we discuss some of the lesser known symptoms of menopause to look out for and what you can do about them.
How to warm up your new practice email
Email warmup is the process of gradually increasing the volume of emails sent to build a positive sender reputation and avoid ending up in spam. In this post, we provide a how-to guide for warming up your email.
Improve email deliverability with these authentication protocols
Almost every cash-pay practice will rely on emails for business operations, whether it's patient communication, marketing, administrative purposes, or all of the above. As a new practice, making sure your emails reach inboxes instead of spam is crucial. This guide walks you through setting up email authentication protocols step by step to ensure successful delivery.
How to use social media to grow your functional medicine practice
Social media can be a game changer for growing your functional medicine practice. With the right strategy, you can build awareness, connect with your ideal patients, and position yourself as an expert. Below, we share some tips on how to get started.
How to win on local SEO as a functional medicine practice
In this post, we show you how to market your functional medicine practice without spending a dime using Search Engine Optimization (SEO). By ranking at the top on Google when potential patients search for your services, you can fuel the growth of your practice reliably and cheaply.
What is functional medicine?
At Otto Health, we help clinicians open their own cash-pay, prevention-focused practices. We often use the term “functional medicine” practices as a shorthand for the type of practices we are most often serving. In this post, we share more about what functional medicine actually entails.
Cash-pay vs. insurance pay: deciding what’s best for your practice
As a clinician entrepreneur, one of the most critical decisions you'll face when opening or growing your practice is whether to accept insurance or operate with a cash-pay model. Both options have their advantages and challenges, and what’s best for you depends on your goals, patient population, and the kind of experience you want to provide. This guide will walk you through the key differences between the two models and help you make an informed decision.
FDA removes tirzepatide from drug shortages list
As of October 2, 2024, the FDA has removed tirzepatide from its drug shortage list. Given that many providers offer cash-based medical weight loss programs using compounded tirzepatide, this change is likely to have meaningful impacts on practice operations and patient experience. Read this guide for more details and actionable next steps.
How to make more money in a cash-pay practice
As a cash-pay practice owner, you may be exploring ways to boost your income while staying true to your mission. In this post, we'll explore several proven strategies to increase revenue without straying from your commitment to patient-centric care and holistic wellness.
In this post, we share numerous opportunities for practices to add ancillary revenue streams that support your practice’s goals.
How to build a cash-pay membership that sells itself
A membership program can be a powerful tool for building a successful cash-pay practice, helping you deliver high-quality care while maintaining a steady and predictable revenue stream.
This guide will walk you through why you should consider a membership model and how to design one that offers true value to both your patients and your practice.
Working with employers in a cash-pay practice
Employers are among the most influential players in the US healthcare system, covering over 60% of people under 65 through employer-sponsored health insurance. With rising costs and dissatisfaction with traditional healthcare options, many employers are exploring innovative solutions to support their workforce. This shift presents a significant opportunity for cash-pay practices to partner with employers, offering direct access to quality care and personalized services that address gaps in the current system.
How to help your patients make healthier choices
Most clinicians starting wellness-focused practices are dedicated to helping their patients live healthier lives to prevent or even reverse disease. Lifestyle medicine is unique in that it requires the highest degree of investment from the patient. Clinicians can play a significant role by both providing evidence-based tools for behavior change and being a source of accountability and support.
In this post, we summarize some of the key literature and perspectives on how to best support patients on their behavior change journey.
How to price medications in a cash-pay practice
As we connect with clinicians launching, running, and growing their own cash-pay practices, a question that often comes up is how to price compounded medications.
Our recommendation usually is to price medications as a separate charge, ideally at cost (or as close as possible).
20+ local marketing ideas to kickstart your hyperlocal patient acquisition strategy
Patient acquisition doesn’t necessarily have to feel hard or take 1000s of hours or dollars. Ask yourself some of the questions below before creating a patient acquisition plan to make sure you’re spending your time as efficiently as possible. The goal is to direct your time, energy, and attention to the highest leverage initiatives. While you can’t know for sure what will and won’t work, you can probably get a decent sense of what’s most likely to land given your ideal patient profile, your personal strengths and preferences, and your practice offering.
Why new practices should focus on local marketing (not paid ads)
When we work with new practices on patient acquisition strategies, we’re often asked about using paid advertising from day one. On its surface, paid ads on sites like Google, Facebook, or Instagram seem like they might make a lot of sense, especially for virtual cash-pay practices and for providers who have licenses in multiple states. However, the reality is that in most cases, paid advertising is not a reliable way to acquire patients early on.
Which compounding pharmacy to use
Compounding pharmacies are frequently used for GLP-1 medications (semaglutide and tirzepatide, available as tablets or injections), hormone therapies (testosterone, estrogen, and/or progesterone, available as injections, gels, creams, patches, and capsules), and alternative therapies (NAD+ peptides, vitamin injections, vitamin infusions).
As a cash-pay provider, it’s critical to choose a compounding pharmacy that you can trust and that delivers excellent results for your patients.
How to research referral partners
Building a strong referral network is essential for wellness professionals looking to provide comprehensive care and grow their practice. Selecting the right referral partners ensures your patients receive top-notch care and helps your practice establish a reputation for excellence. Today we’re sharing our go-to tips for choosing the right referral partners.
How to build a referral network as a functional medicine practitioner
Building a strong referral network is essential for functional medicine practitioners aiming to provide comprehensive care and grow their private practice. A well-established network enhances patient care and opens doors for business growth through collaborative relationships. Below is a step-by-step guide to building an effective referral network.